
Well I am a "NEWBOY" I only joined tonight and this is the first item I;ve read. All I can say is how very true. For many years I was a Sales Representative with a National Builders & Plumbers Merchant. We were always told we were selling to cheap and that selling begins when the customer says "no".
The trouble with today's culture most and nearly every one things of the Price first. There is much more to a Sale than Price. Give the customer better service than anyone else and he will come back even if your Prices are a bit Higher. Alright you sometimes have to have loss leaders but on that you have to be very careful. Only do it on things you are overstocked on because you cannot move them. Remember were not a Tesco's Sainsbury's or Morrissons.