I think a lot of people (myself included) overlook the relation between design and SEO.
A good example is the appearance of that chunk of text Google has under a site n Search listings.
It's hard to get this right and maintain your desired look.
Last week I was adapting my site for Google and I thought a great way to do this would be to change the text that appears in the Search results.
So I went back to my site and took a few hours rewriting that chunk of text to fit perfectly and be more persuasive to searchers.
It's harder than you'd think. Making the text flow, not repeating yourself and keeping it relevant to the rest of the text can be really difficult.
So, what happened when Google came back and crawled my site again? It chose a completely different section of text to display!

I don't know why it did this, any ideas welcome.
