Local marketing - what to include?

[enchanted]

Could do with some suggestions for writing a paragraph about my business which will be used in a christmas gift guide featuring local artists in my county.

Here's a copy & paste of the email:

We are putting together a Christmas gift guide for our next issue, featuring local artists and would love to consider featuring your jewellery if at all possible. If the answer is yes we would just need some high res images of your jewellery and a paragraph about yourself. There is obviously no cost involved as we just want to encourage people to stay local when doing their Christmas shopping!

What advice could anyone give me on what to include...I sometimes get carried away with writing these things and they always end up far too long, so what would be the best kind of info to include?

Any ideas would be much appreciated  

Thanks muchly!

[curious designs]

Hiya!

Short but sweet? As it's local it may be good to mention how long you have been in business and how long in the area. Mention some of your most popular product types with a photo's of those items mentioned. No need to mention every product type as that will encourage people to come and look.

Can you mention your website?

I wouldn't mind reading what you do write, it sounds like a good bit of marketing!

Good luck
Claire x

[enchanted]

Thanks curious, here's what I came up with...I need to have it ready for tomorrow so needed to get cracking lol

Enchanted Handmade Jewellery based on the Leicestershire/Warwickshire border creating quality costume jewellery since 2007.  Owned by Nicky Townsend, a jewellery designer, precious metal clay artist and freelance project writer/designer for top beading magazine Making Jewellery, who is best known for her unique floral charm bracelets and bold style.  A bespoke design service is also available.  Nicky runs jewellery making workshops from the newly refurbished Atkins Building in Hinckley, Leicestershire.  At Enchanted each piece of jewellery is thoughtfully designed and made with the greatest of care and attention to detail, customers are guaranteed top quality handmade jewellery with a fast, friendly and professional service.

www.enchantedhandmadejewellery.com
email: nickyt@enchantedhandmadejewellery.co.uk
Telephone: 0843 2891420

What do you think?    Am I on the right track?

Eeeeek! 

[seamus]

you could maybe add a bit more info as to where the newly refurbished Atkins Building in Hinckley, Leicestershire actually is, I lived in Leicester for a few years and know the surrounding areas reasonably well and I would have no idea where that is.

The workshop sounds like something worth promoting

[enchanted]

Thanks Jamie, I've re written it, whaddya think now 

Enchanted Handmade Jewellery - Creating quality jewellery since 2007. 

Enchanted is owned by Nicky Townsend, a jewellery designer, fine silver artist and writer/designer for the top UK crafting magazine Making Jewellery.  She is best known for her unique floral charm bracelets and bold style.  A bespoke design service is available and each piece of jewellery is thoughtfully designed and made with the greatest of care and attention to detail.  Customers are guaranteed top quality handmade jewellery with a fast, friendly and professional service.  Nicky also teaches jewellery making workshops to small groups; these classes are available to book and are suitable for total beginners through to the more advanced beading enthusiasts.  One to One tuition is also available on request.  The classes are taught from an impressive teaching studio in The Atkins Building which was once the Goddard’s hosiery factory.  The newly refurbished grade 2 listed building is situated on Lower Bond Street in Hinckley town centre adjacent to the brand new North Warwickshire College.

  I'm not good at bigging myself up, so this has been pretty tough going

[seamus]

definitely better

[curious designs]

I like it! Well done

[enchanted]

  thank you, thank youuuu!  I've sent it, not had anything back to say it was no good so fingers crossed